Sarah Frizzell


I’m a Scouser who went to Scotland & graduated with a BA honors in Visual Communication from Edinburgh College of Art.
During my 3 years there, I spent my holidays at the alluring bright lights of Saatchi and Saatchi, London. There, I learnt the ropes. I continued to get into debt for my passion to work in advertising & spent time working at the Leith agency in Edinburgh, Newhaven, also in Edinburgh & The Bridge in Glasgow.
I won D&AD New Blood at my graduate show, which landed me a job at Family Advertising in Edinburgh where I won local and international accolades. After a few years, I decided it was too cold, so i went to the sunny shores of NZ to work at DDB Auckland. I spent a year there & won gold at the regional award shows & internationally at Young Guns.
I spent 5 years at Colenso BBDO Auckland, winning local & international awards.
I cut my teeth on brands such as SKY TV, McDonalds, Volkswagen, Vodafone, Burger King, Levi’s, Westpac, Amnesty International, Mercedes, TVNZ, TV3, Tip Top, Frucor, Fonterra & Mars.

I adore cooking, eating, travel, culture, running, reading, photography, art & entertaining.

My 7 years in ad land has led me to my next pursuit. Well, that, and my passion for food.
My husband and I have just launched our lovemark: The Lucky Taco. A street food truck selling tacos and traditional aguas frescas. After just 1 year, the success of The Lucky Taco has spawned a new company: The Lucky Taco Imperio. This is focused on food & beverage production for retail. May 2014 saw the launch of our range of Lucky Hot Sauces. Next step…the world!

Family Advertising Edinburgh: 2006 – 2008
DDB Auckland: 2008 – 2009
Colenso BBDO Auckland: 2009 – 2011
Ogilvy Auckland – Freelance April – May 2011
Saatchi & Saatchi Auckland – Freelance May – June 2011
Special Group Auckland – August 2011 – February 2012

Paul Catmur – ECD Barnes, Catmur & Friends Auckland
0064 21 811 512
Nick Worthington – ECD Colenso BBDO Auckland
0064 21 942 242


  • Advertising
  • Photography
  • Art
  • Art Direction
  • Graphic Design
  • Creative Direction
  • Creative Strategy
  • Entertainment
  • Brand Development
  • Typography
  • Concept Development
  • Branding & Identity
  • Corporate Identity
  • Logo Design
  • Web Design
  • Food
  • Design
  • Socialising
  • Networking
  • Packaging
  • Graphics
  • Adobe Creative Suite
  • Photoshop
  • InDesign
  • Illustration
  • Illustrator
  • Social Media
  • Social Media Marketing
  • Social Networking
  • Social Skills
  • Social Entrepreneurship
  • Corporate Social Responsibility
  • but mostly COOKING eye-rollingly good food and tak